Daniel Group

NOVEMBER 17, 2019

With all the talk of social media and its importance in marketing and lead development, sometimes the importance and value of the sales representative in the B-to-B environment are overlooked. This concept was reinforced to me this week while working on a project for a client. We conduct product delivery surveys for this client, and these surveys are designed to measure customer satisfaction with the product and their sales process.

Loyalty 40

Loyalty Sales B2B Social Media 40

Forrester's Customer Insights

NOVEMBER 17, 2019

It’s a magical time of the year… Forrester Predictions! It’s like Christmas morning but there aren’t any warm cookies or presents under the tree – it’s a different kind of excitement and energy. The research team huddles together, full of anticipation and excitement, reflecting on the year that’s been and looking forward to the year […].

2020 28

2020 Presentation B2B Technology 28

Forrester's Customer Insights

NOVEMBER 17, 2019

So, we issued our 2020 DevOps predictions. We were limited in number and format and there were a lot of great ideas. Here are some of the additional trends Forrester is tracking in DevOps for 2020: The end of plan/build/run and stage gates. We’ve governed and managed IT for decades on the plan/build/run operating model, but […].

2020 47

2020 Government Management Customers 47