Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Loyalty had evolved into a fairly segregated marketing function, but many of this years’ entries were more comprehensive, loyalty-enabled marketing programs. A disloyal generation?

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments. References. [i] ii] [link].

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

NOVEMBER 14, 2019

Since customers are losing patience with brands that don’t recognize them as people, or enable consistent, multi-channel engagement, this priority remains over-arching in 2020. Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away. References. [i]

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40