SuiteCX

JUNE 15, 2017

Having a loyalty program is becoming a cost of doing business, a hygiene factor. Myer claim 68%3 of their sales are linked to the Myer One program and even life insurance companies are on the points bandwagon, with AIA Australia4 launching a points based program and Qantas following suit with their own version call Assure5.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

SuiteCX

JUNE 15, 2017

Having a loyalty program is becoming a cost of doing business, a hygiene factor. Myer claim 68%3 of their sales are linked to the Myer One program and even life insurance companies are on the points bandwagon, with AIA Australia4 launching a points based program and Qantas following suit with their own version call Assure5.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

Currency Alliance

NOVEMBER 14, 2019

Since customers are losing patience with brands that don’t recognize them as people, or enable consistent, multi-channel engagement, this priority remains over-arching in 2020. Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40