BlueOcean

DECEMBER 13, 2022

Salesforce reports that 55% of members would use their loyalty programs more if the rewards were personalized to reflect their unique needs. McKinsey agrees, saying that “earn and burn” transactional rewards programs aren’t enough to retain loyal members. Your members will thank you—and so will your agents.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Currency Alliance

NOVEMBER 14, 2019

Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away. To incentivize customers to progress through purchase funnels, brands are recognizing that additional touchpoints should be rewarded. Good omnichannel experience continues to get more budget.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Kitewheel

MARCH 25, 2019

For an airline, it may be as simple as streamlining the boarding process, a major source of stress for travellers. For example, many retailers send a welcome email after you sign up for their rewards program. Brand your omnichannel journey. Connect channel activities and customer experiences.

Hotels 76

Hotels ROI Customer Journey Retail 76

Currency Alliance

FEBRUARY 26, 2019

Emotional loyalty: add incentives along many touchpoints in customer journeys. The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. Define the strategy. Segmentation.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

MARCH 21, 2019

This makes it difficult to coordinate meaningful touchpoints across marketing channels; and, nearly impossible to consistently reinforce the loyalty strategy. If that CRM is independent of your other loyalty modules, that will unlock much greater agility in setting up and driving omnichannel campaigns. Campaign Management Platforms.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58