perspectives in-brief 5-keys-to-success-for-modern-data-driven-organizations 
Currency Alliance
APRIL 10, 2021
They’re a trickier marketing target, but with data-led marketing capabilities, there’s no longer any excuse for overlooking them. Your proprietary data tells you a lot about your most frequent customers. As CEO, the time you can dedicate to your loyalty program is probably close to zero. Nobody granted those loans on a whim.
Currency Alliance
FEBRUARY 10, 2021
If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? This person would not be suffering from cognitive entrenchment and would revisit every opportunity to create more value. We hear loyalty leaders state all the time that they have embraced ‘best practices’.
Expert insights. Personalized for you.
52 
Let's personalize your content