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Loyalty Marketing For CEOs: Add Enterprise Value To Your Business

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score.

Loyalty

Loyalty Marketing Loyalty Programs Touchpoint

Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

FEBRUARY 10, 2021

I have, though, been a 4-time CEO, across various industries which went through fairly dramatic changes during the past three decades, so hopefully my voice can be viewed as unbiased. If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make?

Loyalty Programs

Loyalty Programs Loyalty Touchpoint ROI

Loyalty Marketing For CEOs: Add Enterprise Value To Your Business

Loyalty for CEOs: how to add enterprise value to your loyalty program

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