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Loyalty Marketing For CEOs: Add Enterprise Value To Your Business

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? But what about the massive 40-60% who only shops with you once or twice a year? As CEO, the time you can dedicate to your loyalty program is probably close to zero.

Loyalty 52
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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? What I am trying to do is share with you that customer engagement in loyalty programs will double or triple in the next few years, thanks to changing business models and new technology.