perspectives in-brief the-implications-of-big-data-marketing-bigger-than-you-think 
Currency Alliance
APRIL 10, 2021
If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Your proprietary data tells you a lot about your most frequent customers.
Currency Alliance
FEBRUARY 10, 2021
If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. If no one else will rock the boat, then that is the CEO’s job.
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