perspectives in-brief the-state-of-crm-in-banking-where-we-are-and-where-were-going-part-1 
Currency Alliance
FEBRUARY 10, 2021
We hear loyalty leaders state all the time that they have embraced ‘best practices’. Part 2 sets out the three important factors you can influence to reduce cost, deliver more value to customers, and importantly, build richer customer profiles that will pay dividends for years. Nobody granted those loans on a whim.
Currency Alliance
APRIL 10, 2021
How will you separate those who are never going to become loyal, from those who are already highly frequent, just mostly with your competitors? If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? Nobody granted those loans on a whim.
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