Remove perspectives in-brief what-we-really-mean-by-artificial-intelligence-ai
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Loyalty Marketing For CEOs: Add Enterprise Value To Your Business

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? But what about the massive 40-60% who only shops with you once or twice a year? As CEO, the time you can dedicate to your loyalty program is probably close to zero.

Loyalty 52
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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. Nobody granted those loans on a whim. That’s right, loyalty programs should be a profit center.