Reconsidering Loyalty: Top Loyalty Trends for 2019
Currency Alliance
DECEMBER 13, 2018
“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. Old-school loyalty technology firms shrinking, or dying out. The Economist, November 2018. Really think about that for a moment. Big brands mimicking strategies pioneered by upstart challengers.
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