Uncovering CX in China: They’re Ready, Are You?
Beyond Philosophy
JULY 6, 2016
I wrote Building Great Customer Experiences , my first book about Customer Experience, in 2002 with John Ivens. However, as econsultancy pointed out in a recent article , most multi-national companies don’t know how to adapt their customer engagement strategies to an Eastern digital environment. All of this leads to problems.
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