Natalie Petouhof

FEBRUARY 11, 2016

News Corp bought Myspace for $580 million back in 2005. Then in 2011 an ad network Specific Media, another Viant-owned company, scooped up Myspace for $35 million in 2011. Specific Media’s parent company. MySpace even features some original conten t as well as ads from brands like Jeep. So why would Time Inc do that?

2011 65

2011 Advertising 2005 2015 65

Michel Falcon Experience

APRIL 13, 2023

So there’s proof there, whether it’s through companies that you’ve associated yourself with Zappos, Starbucks or whichever brand. And I think that kind of permeates their whole brand today. At 1-800-GOT-JUNK, that was to become a globally admired brand. Why do some companies still struggle to commit to it?

Culture 60

Culture 2003 ROI Leadership 60

Comm100

FEBRUARY 13, 2018

But for many businesses, this can be a poor return on investment, with many resources being spent on a never-ending quest to go above and beyond. In 2005, Bain & Company surveyed 362 firms. Is your call center service hurting your brand loyalty? Are You as Delightful as You Think?

Call Center 41

Call Center 2005 Social Media Loyalty 41