article thumbnail

Loyalty Coalitions V3.0: greater benefits for consumers and brands

Currency Alliance

And since a third-party company had resourced the necessary technology, would manage competing brand egos and ensure that everyone benefitted, all the brands needed to do was sign up and watch the loyalty metrics soar. Typically, middleman providers of coalition loyalty V1.0 Network effects are in play.

Loyalty 36
article thumbnail

Leveraging NPS to Drive Revenue and ROI

SurveySensum

This small case study shows that when companies move beyond the traditional customer satisfaction metric and rigorously measure NPS , they can find ways to make customers happier, which, in turn, can lead to increased revenue. This includes referral programs, loyalty programs, etc. Another Customer Lost?

NPS 52