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Can personal customer service survive in a digital world?

Service Untitled

If all goes well during a purchase or service, chances are the tweets, emails, and text message applications so readily available have helped to engage our customers with loyalty programs, discounts, rewards, and product information. Treat the customer with respect. Their success is your success. The conversion.

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Getting what you pay for: How Amazon’s membership fee retains customer loyalty

Service Untitled

Amazon’s $20 increase for Prime members certainly drew a lot of derogatory hoopla this past week with social media and forums all buzzing with criticism about the 25% hike. In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike.

Loyalty 58
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Redemption ecosystems: beyond the loyalty reward catalog

Currency Alliance

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. It often has a great CX and UI.

Loyalty 52
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Redemption ecosystems: beyond the loyalty redemption catalog

Currency Alliance

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. It often has a great CX and UI.

Loyalty 52
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Evolution of Customer Success: Past, Present, and Future

SmartKarrot

1995 – 2000: The Rise of Customer-Centric Business Outlook 2000 – 2005: Customer Relationship Management and Marketing Automation Platforms 2005 – 2010: Automation and Marketing plugs in Engagement and Sales. 2000 – 2005: Customer Relationship Management and Marketing Automation Platforms. Customer Success: Present.

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Leveraging NPS to Drive Revenue and ROI

SurveySensum

NPS drives revenue growth: In 2005, the London School of Economics conducted a study on customer advocacy as business growth. This includes referral programs, loyalty programs, etc. This could be in the form of social media posts, blog articles, videos, or infographics.

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