Beyond Philosophy

NOVEMBER 10, 2014

The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. Your existing customers are far easier to upsell. Why is this?

Net Promoter Score 164

Net Promoter Score ROI Customer Experience 2014 164

Beyond Philosophy

MARCH 17, 2015

The result of their changes was a 47% increase in sales with no additional marketing support. It’s all about Neuromarketing, which is a type of marketing growing in popularity because it uses research to determine how a consumer’s brain responds to stimuli. The idea a package influences a buying decision is not a new one.

Sales 151

Sales 2007 CEM Books 151

Horizon CX

SEPTEMBER 30, 2013

Investment in Customer Experience is what some organizations have recently discovered and here are some key points just published by UK-based Syngro that make the case FOR Customer Experience as a strategy. What must we do to ensure every employee knows their role in the Customer Experience program?

CEM 55

CEM Customer Experience 2007 2011 55