Remove 2008 Remove Engagement Remove Loyalty Programs Remove Social Media
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Connecting Your Brand with the New Generation

Second to None

Companies often assume that Millennials and Gen Zers are similar enough to apply the same engagement tactics across both groups. Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. Why are they different?

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Connecting Your Brand with the New Generation

Second to None

Companies often assume that Millennials and Gen Zers are similar enough to apply the same engagement tactics across both groups. Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. Why are they different?

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Loyalty partners: co-creating customer value

Currency Alliance

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program.

Loyalty 59
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If It’s Called Customer Experience, Why is it All About the Company?

ClearAction

Q: When companies don’t get it right, customers are taking to social these days to gripe about it and get action. A: Yes, but “ social media ” tends to be rigidly defined as Facebook, LinkedIn, Twitter, and other popular platforms. Q: What does “micro level” problem solving in customer experience mean? A: Absolutely.

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If It’s Called Customer Experience, Why Is It All About the Brand?

ClearAction

Q: When companies don’t get it right, customers are taking to social these days to gripe about it and get action. A: Yes, but “ social media ” tends to be rigidly defined as Facebook, LinkedIn, Twitter, and other popular platforms. Q: Can companies turn their customer experience reputation around?

Brands 54
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What Do Companies with High Net Promoter Score Have in Common?

Retently

When Netflix subscribers run into an issue, they know they will be talking with a real person on the other end – their employees are allowed to make their chats funnier and more engaging , which makes them more memorable for customers. Even the CEO would take calls every once in a while. Unique, Innovative Products and Offers.