Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. I’m a case in point.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Second to None

MARCH 22, 2019

Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. We adeptly design and manage mystery shopping, compliance, engagement and voice of customer solutions grounded in strategic relevance, program integrity and actionable insights.

Connections 75

Connections Brands 2008 Social Media 75

ClearAction

MAY 28, 2015

Too much company-centered thinking and not enough customer-centric business management. An example is Suntrust Bank , who saw the financial meltdown in 2008 as an opportunity to see how they could rebuild trust with their customers. Brands will be pushing harder on the customer experience manager to show business results.

Customer Experience 110

Customer Experience Social Media 2008 Customer Experience Management 110

Second to None

MARCH 22, 2019

Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. We adeptly design and manage mystery shopping, compliance, engagement and voice of customer solutions grounded in strategic relevance, program integrity and actionable insights.

Connections 63

Connections Brands 2008 Social Media 63

ClearAction

AUGUST 21, 2016

Too much brand-centered thinking and not enough customer-centric business management. An example is Suntrust Bank , who saw the financial meltdown in 2008 as an opportunity to see how they could rebuild trust with their customers. Brands will be pushing harder on the customer experience manager to show business results.

Brands 54

Brands Customer Experience Social Media 2008 54

Qualtrics

DECEMBER 11, 2018

In 2008, Starbucks launched “My Starbucks Idea,” a simple way for customers to give input into products and services, improvements, and corporate responsibilities. Touchpoints may include in-store purchase, online purchase, call center interaction, loyalty program, etc. Step 2: Choose your distribution channels.

NPS 22

NPS Net Promoter Score Touchpoint 2008 22

Retently

MARCH 18, 2019

As early as 2008 , Starbucks publicly announced they were changing the way they made coffee to offer the best possible experience. We’ve previously written about the importance of NPS for Product Managers , Growth Hackers , and Marketing Managers. The company obviously recovered, but that mistake almost cost them their business.

Net Promoter Score 131

Net Promoter Score NPS Customer Retention Loyalty 131