2012 Call Center Customer Expectations Touchpoint 
CSM Magazine
JUNE 12, 2020
Rising customer expectations and increasing brand loyalty competition are driving the need to provide greater value-driven service to both consumers and stakeholders. Increasing Role of Technology in Customer Service. Instead, they thread backend systems into a single platform with multiple-access touchpoints.
Magellan Solutions
JULY 28, 2021
Multi-channel philosophies focus on optimizing by touchpoint rather than by journey. . Omnichannel retail creates a range of customer touchpoints. From about 6 days in 2012 to just 4 days in 2018. Customers expect seamless omnichannel shopping experiences. Order Fulfillment.
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