2012 Call Center Omnichannel Touchpoint 
Magellan Solutions
JULY 28, 2021
Why is omnichannel retail valuable? The acceleration in consumer behavior change in 2020 has made an omnichannel strategy more important than ever. Ultimately, an omnichannel strategy can help drive increased sales and revenue. Here are some of the factors that make omnichannel commerce so valuable.
CSM Magazine
JUNE 12, 2020
As retail automation technology takes quantum leaps forward (see Figure 3), companies that provide value-driven information across multiple touchpoints will differentiate themselves from those who employ single channel or siloed environments. Retailing 2020:Winning in a Polarized World (2012). Roesler, Peter (2017).
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