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Customer Experience in 2018: Trends and Statistics

Answer Dash

Now, more than ever, optimizing customer experience should be a #1 business priority. Today’s customer expectations are continuously on the rise, and a positive online experience could mean the difference between a conversion and a lost customer. Learn more at www.answerdash.com.

2018 54
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How to Optimize your eCommerce Store Customer Experience for the Mobile-First Index

Second to None

On the March 26th of 2018, Google announced that they were rolling out mobile-first indexing. Concurrently, search engine optimisation, or SEO, no longer simply relies on targeting data-specified keywords, but now takes into account user experience. How mobile-first indexing can impact your customer experience.

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The online retail Christmas battle; what makes a winning digital experience?

Maru Group

Our unique methodology uses trained assessors to evaluate the end-to-end user experience across a selection of leading retail sites. Looking at everything from first impressions through to delivery and customer care, the results allow us to pinpoint key features of a winning digital customer experience. 2018 Christmas Winners.

Retail 40
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Recreating Dealer Magic in an Omnichannel World

Thunderhead

In other words, satisfying customer needs, rather than ‘forcing journeys’ – for example, providing the option to have entirely online experiences. This is compounded by the digital car-buying experience feeling transactional – one client recently described this to me as “like buying a pint of milk”.