Remove 2020 Remove Multi-Channel Remove Omnichannel Remove Virtual Agent
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Customer Service in the Digital Age

CSM Magazine

According to customer service expert Shep Hyken, a majority of businesses believe that improving the total customer experience is a top priority and will overtake price and product quality as a key differentiator by 2020. Omni-channels. In contrast, omnichannels avoid adding new digital technologies to an already siloed system.

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3 Considerations for an opti-channel digital transformation strategy

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And it’s no longer just about having digital channels, like websites and apps, but having an integrated system of digital accessibility so that customers can quickly and efficiently get done what they need. . As your brand plans for a more customer-focused digital presence, focusing on channel strategy can elevate the entire project. .