2022 Article Loyalty Programs Rewards Programs 
BlueOcean
DECEMBER 13, 2022
loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.
Strativity
MAY 25, 2023
This article was originally published by QSR ( PDF ) on May 25, 2023. Third-party providers comprised a whopping ~52 percent of food and drink app downloads in 2022, signaling a tug-of-war with large, national franchises that is only going to heat up. But the success of these programs has as much to do with insights as technology.
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Optimove
JULY 18, 2023
Always on the lookout for ways to take advantage of bonus offers, bend the rules, and exploit promotions to maximize their gains, bonus abusers are the proverbial pain in the backside of every online gaming operator – at last count (2022) 71% of operators had reported an increase in promotion abuse.
Strativity
APRIL 27, 2023
This article was written by James Lanyon, EVP, Strategy & Innovation ( james.lanyon@materialplus.io ) , and Sean Eidson, VP, Strategy & Innovation ( sean.eidson@materialplus.io ) at Material. A 2019 Washington Post article reported that the boom was about to bust: “We just lived through the greatest period of restaurant growth in U.S.
Strativity
APRIL 27, 2023
This article was written by Josh Verseput, SVP, Analytics. A 2019 Washington Post article reported that the boom was about to bust: “We just lived through the greatest period of restaurant growth in U.S. Restaurant Brands International reported a stellar 2022 system-wide sales growth of 13.4%. Here’s why it’s ending.”
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