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QSR: How Restaurant Brands Can Compete With Third-Party Delivery

Strativity

Third-party providers comprised a whopping ~52 percent of food and drink app downloads in 2022, signaling a tug-of-war with large, national franchises that is only going to heat up. This puts pressure on restaurants with diluted or outdated value propositions, impersonal customer relationships, and stale rewards programs.

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POV: Where Is The New Growth For Restaurants? Your 6-Step Strategy

Strativity

This article was written by James Lanyon, EVP, Strategy & Innovation ( james.lanyon@materialplus.io ) , and Sean Eidson, VP, Strategy & Innovation ( sean.eidson@materialplus.io ) at Material. Material works with some of the largest and most innovative restaurant brands.

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Where is the new growth for restaurants?

Strativity

Material works with some of the largest and most innovative restaurant brands. Restaurant Brands International reported a stellar 2022 system-wide sales growth of 13.4%. Brands CEO David Gibbs noted, “2022 was a landmark year for Yum! This reallocation of commerce will have a direct impact on same store sales profitability.

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