Why Your Brand Needs a Total Experience Strategy
CSM Magazine
JULY 7, 2022
In its 2021 Technology Trend report, Gartner predicted that, by 2024, businesses that prioritize a TX strategy will outperform their competitors in the critical customer and employee satisfaction metrics by 25 percent. Together, the Five E’s Framework and the TX Maturity Model can help kick-start your brand’s TX journey. Why is this?
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