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Announcing the CRM waves – and how to use them

Forrester's Customer Insights

The global customer relationship management market is projected to grow from $63.91 billion by 2029, at a CAGR of 12.5%. billion in 2022 to $145.79 Companies use CRM to support […].

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Poor Change Management Kills CRM Success — Here Is How To Get It Right

Forrester's Customer Insights

billion by 2029, at a CAGR of 12.5%. Ready to give up on your CRM deployment? Before you do, you should know: CRM is a huge market. It is valued at $63.91 billion today and projected to grow to $145.79 Eighty-two percent of enterprises use CRM. Yet when I surveyed hundreds of business and IT […].

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Customer Success 3.0 will be Customer Success AI & ML, predictive & prescriptive

SmartKarrot

Claiming that your customers are the heartbeat of your business is not so incorrect in the SaaS industries. To take the field of customer success a notch up, it is now the call of the new science to engulf AI and ML in the process. And that is why the advances in technology ensure that all of the customer’s action is captured as data.