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2020 Is the Year of Digital Omnichannel. Here’s What You Need to Know

Comm100

It seems like just yesterday that the customer service industry began transitioning from a multichannel to an omnichannel mindset. According to Marketing Week, 15 years ago the average consumer used two touchpoints when making a purchase and only 7% regularly used more than four. What is Digital Omnichannel? Reduced costs.

article thumbnail

2020 Is the Year of Digital Omnichannel. Here’s What You Need to Know

Comm100

It seems like just yesterday that the customer service industry began transitioning from a multichannel to an omnichannel mindset. According to Marketing Week, 15 years ago the average consumer used two touch-points when making a purchase and only 7% regularly used more than four. What is Digital Omnichannel? Reduced costs.