Gainsight

NOVEMBER 18, 2019

After months trying to convince colleagues, “Let’s do it right this time,” finally, everyone agrees to invest in a cross-functional B2B customer experience effort. Post-it notes are everywhere, laying out our customer journey map. The journey map ends up sitting on a SharePoint somewhere, unshared and unused.

B2B 9

B2B Customer Journey Mapping Touchpoint NPS 9

Lumoa

MARCH 20, 2018

Whether you’re new to customer experience or coming for little inspiration, this is the right place. Actionability is also, as we believe, one of the essential aspects of customer experience management. B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer.

Net Promoter Score 114

Net Promoter Score Customer Experience CEM B2C 114

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. So let’s start!

Definition 64

Definition Net Promoter Score Customer Experience CEM 64

delighted

JULY 19, 2019

But, what if customers don’t proactively share their expectations with you? And what if you have valuable customer insight already, but it is trapped within a siloed department at your company? Further reading and resources: The 7 customer survey types for a world-class CX program. Customer journey mapping.

Definition 56

Definition Customer Experience Net Promoter Score Customer Journey Mapping 56

Pointillist

APRIL 17, 2019

Finally, while they ingest and integrate data from multiple sources for analysis, Customer Analytics tools still ask for your data to be mapped to their internal data model, which may require the assistance of vendor or third party service providers.

Customer Journey Mapping 51

Customer Journey Mapping Customer Journey Touchpoint Multi-Channel 51

ClearAction

FEBRUARY 23, 2015

Journey Mapping: Focus on the Customers’ Experience Lynn Hunsaker. Customer journey maps are all the rage. For B2B in particular, find out who cares about what and why for each step of the customer experience journey. Customer Experience Journeys: Map for Actionability.

Customer Journey Mapping 77

Customer Journey Mapping Customer Experience Customer Journey Customers 77

ClearAction

FEBRUARY 23, 2015

Journey Mapping: Focus on the Customers’ Experience. Customer journey maps are all the rage. For B2B in particular, find out who cares about what and why for each step of the customer experience journey. Customer journey maps are a means to an end, not an end in themselves.

Customer Journey Mapping 96

Customer Journey Mapping Customer Experience Customer Journey ROI 96

Confirmit

MAY 29, 2018

Voice of the Customer refers to the way an organization collects customer feedback, analyzes the data, distributes it to the right people and takes action on these insights in order to generate financial benefits. Why Does Voice of the Customer Matter? Understand your customers’ expectations better.

Multi-Channel 40

Multi-Channel Customer Journey Mapping White Paper Competitive Advantage 40