ClearAction

DECEMBER 16, 2017

As customer’s circumstances and preferences evolve, firms can do best by stepping into the customer’s shoes and innovating business models, processes, and value from the customer’s perspective. CEM is enterprise-wide dedication to serving customer needs from their perspective.

Customer Centricity 54

Customer Centricity CEM Customers Culture 54

ClearAction

FEBRUARY 7, 2016

Customer Experience Management Improves Brand Value article. 51% of companies that are investing at least 10% in customer experience efforts are reaping referral rates of 10% or more; only 22% of companies that are investing less than 1% in CEM achieve referral rates of 10% or more.(3). Customer Experience Innovation.

Article 48

Article Customer Experience 2009 White Paper 48

Lumoa

FEBRUARY 9, 2023

Purposeful Leadership: Leaders operate consistently with a clear set of values. Compelling Brand Values: Brand promises drive how the organization treats customers. Employee Engagement: Employees are aligned with the goals of the organization. Customer Connectedness: Customer insights are infused across the organization.

Definition 178

Definition Net Promoter Score Customer Experience B2C 178

Lumoa

MARCH 20, 2018

Purposeful Leadership: Leaders operate consistently with a clear set of values. Compelling Brand Values: Brand promises drive how the organization treats customers. Do you love CEM as much as we do? Employee Engagement: Employees are aligned with the goals of the organization.

Net Promoter Score 114

Net Promoter Score Customer Experience CEM B2C 114

Lumoa

MARCH 20, 2018

Purposeful Leadership: Leaders operate consistently with a clear set of values. Compelling Brand Values: Brand promises drive how the organization treats customers. Do you love CEM as much as we do? Employee Engagement: Employees are aligned with the goals of the organization.

Definition 64

Definition Net Promoter Score Customer Experience CEM 64