BirdEye

DECEMBER 26, 2023

By improving brand salience, you can go from being one of the players to the one you must watch out for. When a consumer thinks of a specific product or service, a brand with high salience will be at the top of their mind, improving purchase rates. Higher brand salience helps outshine competitors without launching expensive campaigns.

Brands 104

Brands Social Media Competitive Advantage Measurement 104

BirdEye

OCTOBER 5, 2023

The purpose of brand perception is to understand how target consumers view and relate to a brand. Positive brand perception provides several benefits, such as creating brand advocates, providing a competitive advantage, allowing premium pricing , attracting good talent, etc. People have a lot of options.

Measurement 62

Measurement Brands Social Media Net Promoter Score 62

BirdEye

SEPTEMBER 6, 2023

Knowing your customer is your business’s first and best competitive advantage. And that information comes from various sources, especially market research surveys, marketing surveys, and other customer surveys. It usually takes the form of a short questionnaire based on a pre-defined survey template.

Marketing 57

Marketing NPS Advertising Brands 57

ProProfs Chat

JULY 30, 2021

(a) Easy Introduction of New Products and Services: When you want to launch a new product/ service, it becomes very important to have a solid foundation base in the market. If your customers are not familiar with your brand values or your offerings, they will be hesitant to purchase your products.

Brands 111

Brands Net Promoter Score Social Media E Commerce 111