BirdEye

OCTOBER 5, 2023

Positive brand perception provides several benefits, such as creating brand advocates, providing a competitive advantage, allowing premium pricing , attracting good talent, etc. Understanding how the target audience sees your brand gives you the power to shape that perception. How to measure brand perception?

Measurement 63

Measurement Brands Social Media Net Promoter Score 63

BirdEye

DECEMBER 26, 2023

By improving brand salience, you can go from being one of the players to the one you must watch out for. When a consumer thinks of a specific product or service, a brand with high salience will be at the top of their mind, improving purchase rates. Higher brand salience helps outshine competitors without launching expensive campaigns.

Brands 105

Brands Social Media Competitive Advantage Measurement 105

Magellan Solutions

JULY 11, 2023

This loyalty results in the following: Higher lifetime value Increased client retention Favorable word-of-mouth referrals Good reputation and feedback Poor customer experiences can also lead to lost sales and a tarnished reputation. Understanding the brand’s purpose ensures the BPO can represent the company well.

Customer Experience 75

Customer Experience Net Promoter Score E-support Customer Satisfaction 75

ProProfs Chat

JULY 30, 2021

McDonalds saw an increase in sales of 5.5% Former CEO of McDonalds, Steve Easterbook confirms that brand perception is one factor that helped the company grow in the last quarter of 2018. If your customers are not familiar with your brand values or your offerings, they will be hesitant to purchase your products.

Brands 111

Brands Net Promoter Score Social Media E Commerce 111

BirdEye

SEPTEMBER 6, 2023

Knowing your customer is your business’s first and best competitive advantage. When businesses take customer feedback and overall brand perception seriously, they significantly improve their conversion rates, brand value, and revenue. How would you rate the responsiveness of our customer service team?

Marketing 58

Marketing NPS Advertising Brands 58

AskNicely

OCTOBER 10, 2018

With this insight — garnered through customer feedback— they increased shake sales by making it more convenient to purchase in the early morning and thick enough to do the job a milkshake was hired to do. They saw immediate sales growth of shakes by 7%. Action customer feedback to create brand stories which amplify your brand.

Feedback 60

Feedback Brands Net Promoter Score Competitive Advantage 60