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What Is Brand Perception, How to Measure It & 4 Examples

BirdEye

Brand perception refers to how consumers view, think, and feel about a company and its offerings. Brand perception is subjective and can be influenced by consumer expectations, preconceived notions, and a company's reputation. It shapes consumer behavior and impacts a brand's success.

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The complete guide to navigating social media advertising

BirdEye

However, certain businesses can benefit more from advertising on Facebook, such as e-commerce, local, B2B, service-based, and app-based businesses. Here are some ad examples that do well on Facebook: E-commerce businesses can drive sales with Facebook’s product catalog and dynamic ads.

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Your Ultimate Guide to Brand Perception

ProProfs Chat

Consider these crucial statistics: Accenture survey shows that 66% of customers value transparency as one of the most attractive qualities in a brand. Stackla research brings forth the fact that 86% of customers look out for brand authenticity before they support a brand. Different Types of Brand Perception.

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