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The Ultimate Guide to NPS Benchmarking in Retail

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This is not good, as detractors can bad mouth their experience with your business and damage the brand value. And also, you can determine where you stand regarding customer loyalty and satisfaction. This will help you understand if your customer experience efforts are on par or lagging with the industry standard.

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Your Ultimate Guide to Brand Perception

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(a) Easy Introduction of New Products and Services: When you want to launch a new product/ service, it becomes very important to have a solid foundation base in the market. If your customers are not familiar with your brand values or your offerings, they will be hesitant to purchase your products. Image Source: Shopify.

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