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POV: Where Is The New Growth For Restaurants? Your 6-Step Strategy

Strativity

The research service Apptopia released its list of most downloaded food apps 2022 and the results were telling. McDonald’s came in first with an estimated 40MM downloads which was not surprising given the company’s heavy investment in mobile app adoption. Third-party services represent ~52% of the downloads. McKinsey and Co.

2022 52
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Where is the new growth for restaurants?

Strativity

The research service Apptopia released its list of most downloaded food apps 2022 and the results were telling. McDonald’s came in first with an estimated 40MM downloads which was not surprising given the company’s heavy investment in mobile app adoption. Third-party services represent ~52% of the downloads. McKinsey and Co.

2022 52