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The complete guide to navigating social media advertising

BirdEye

However, certain businesses can benefit more from advertising on Facebook, such as e-commerce, local, B2B, service-based, and app-based businesses. Here are some ad examples that do well on Facebook: E-commerce businesses can drive sales with Facebook’s product catalog and dynamic ads.

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What Is Brand Perception, How to Measure It & 4 Examples

BirdEye

Brand perception research It engages in ongoing research to monitor changes in brand perception over time. This involves tracking specific metrics or conducting regular surveys to assess shifts in customer attitudes. Brand perception measurement It uses the key performance indicators (KPIs) related to brand perception.