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The complete guide to navigating social media advertising

BirdEye

Sponsored filters and lenses Sponsored filters and lenses use augmented reality technology to create an interactive user experience. They are usually in the form of face filters, and they usually feature the brand’s logo, unique branding style, new product, or a service to engage the users.

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What Is Brand Perception, How to Measure It & 4 Examples

BirdEye

Brand perception research It engages in ongoing research to monitor changes in brand perception over time. Example of brand perception research done right: A fashion retailer conducts annual brand perception research, tracking brand awareness, customer loyalty, and purchase intent.