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The complete guide to navigating social media advertising

BirdEye

However, certain businesses can benefit more from advertising on Facebook, such as e-commerce, local, B2B, service-based, and app-based businesses. Here are some ad examples that do well on Facebook: E-commerce businesses can drive sales with Facebook’s product catalog and dynamic ads.

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What Is Brand Perception, How to Measure It & 4 Examples

BirdEye

Brand perception measurement It uses the key performance indicators (KPIs) related to brand perception. These could include metrics like brand awareness, brand loyalty, customer satisfaction, and perceived brand value. Regularly measure and analyze these metrics to gauge brand perception.