Brands Customer Centricity Customer Voice Effort Score 
Lumoa
FEBRUARY 9, 2023
The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Brand experience is a very close concept to customer experience, except the latter, refers to how customers reflect on your company.
GetFeedback
MAY 9, 2019
Think about the last time you had a great experience with a brand. Now think about the last time you had a really bad experience with a brand. . That’s because a bad customer experience interrupts our day. We don’t expect it as consumers—we anticipate that brands will always meet our needs and wants.
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GetFeedback
MAY 24, 2019
When companies adopt NPS as a key metric, it inspires business growth, customer-centricity, and cross-functional alignment as different departments unite under the banner of decreasing detractors and increasing promoters. The next step is to mine the data to learn from customers, follow up with them, and make improvements.
CloudCherry
JANUARY 21, 2020
The good news is that most companies recognize the value of VoC and have taken the first steps into collecting open-ended feedback from customers. As KPMG notes, “Any approach to listening to the customer voice is better than not listening to it.” The bad news? Level 3: State of The Art.
Second to None
FEBRUARY 15, 2019
NPS is an increasingly popular metric that is used to calculate a customer’s likeliness to recommend a brand to their friends and family. While the metric is merely a number, it promotes a deeper philosophy surrounding a customer-centric business model. Customer Effort Score (CES). What is it?
ClearAction
DECEMBER 14, 2017
Customer success — dedicated efforts in ensuring customers’ usage of the offering and goal attainment, predominantly by software-as-a-service firms. Customer advocacy — word-of-mouth promotion (buzz marketing) of a brand by enamored customers. Customer Knowledge (ways of understanding customers).
ClearAction
DECEMBER 14, 2017
Customer success — dedicated efforts in ensuring customers’ usage of the offering and goal attainment, predominantly by software-as-a-service firms. Customer advocacy — word-of-mouth promotion (buzz marketing) of a brand by enamored customers. Customer Knowledge (ways of understanding customers).
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