Michelli Experience

SEPTEMBER 4, 2018

This the third in what I am planning to be a four-part series on service design, persona-based customer journey mapping, activating customer journey maps, and optimal future experience visioning. I also assume that before you published your map, you would want it validated against GPS or other means.

Customer Journey Mapping 88

Customer Journey Mapping Customer Journey Government Touchpoint 88

Education Services Group

MAY 23, 2022

Harvard Business Review explains the issues that can arise when the two roles are confused: “[CSMs] straddle the gap between service and sales, between company interest and customer interest, and between product expertise and customer insight. Change is hard. Fast or slow, change is tough on people.

Customer Success 52

Customer Success Sales Customer Satisfaction Management 52

Qualtrics

FEBRUARY 21, 2020

In the current landscape, it’s easier than ever for customers to open accounts with a number of different businesses, rather than rely on a single bank for all their needs. We examined the quality of CX within each of the industries, as well as how customer experience affects various aspects of brand loyalty.

Banking 36

Banking Customer Experience Contact Center Customer Journey Mapping 36

Pointillist

JUNE 7, 2021

In 2020, enterprises and consumers were forced to cope with unpredictable circumstances that altered how customers behave, what they want from brands and most importantly, how organizations can meet their evolving expectations. Conversely, underperforming teams predominantly rely on qualitative approaches like customer journey mapping.

Measurement 71

Measurement 2021 Management Omnichannel 71