Michelli Experience

SEPTEMBER 4, 2018

This the third in what I am planning to be a four-part series on service design, persona-based customer journey mapping, activating customer journey maps, and optimal future experience visioning. I also assume that before you published your map, you would want it validated against GPS or other means.

Customer Journey Mapping 88

Customer Journey Mapping Customer Journey Government Touchpoint 88

Education Services Group

MAY 23, 2022

Harvard Business Review explains the issues that can arise when the two roles are confused: “[CSMs] straddle the gap between service and sales, between company interest and customer interest, and between product expertise and customer insight. 5 things to remember for your customers. Change is hard (in a different way).

Customer Success 52

Customer Success Sales Customer Satisfaction Management 52

Qualtrics

FEBRUARY 21, 2020

Once a company understands how its customers think, feel, and behave, it needs to get those insights into the hands of people who can take meaningful action. For example, one bank created a series of in-depth customer journey maps highlighting how key customer segments felt at different moments.

Banking 36

Banking Customer Experience Contact Center Customer Journey Mapping 36

Pointillist

JUNE 7, 2021

Conversely, underperforming teams predominantly rely on qualitative approaches like customer journey mapping. CJXM21 #CustomerJourneyAnalytics Click To Tweet. “ Jim Tencher Founder and CEO Heart of the Customer. “ Customers are moving from channel to channel because they can and they want to.

Measurement 71

Measurement 2021 Management Omnichannel 71