Remove Customer Change Remove Customer Experience Remove Customer Insights Remove Customer Journey Mapping
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Three Keys to Effective Customer Journey Mapping

Michelli Experience

This the third in what I am planning to be a four-part series on service design, persona-based customer journey mapping, activating customer journey maps, and optimal future experience visioning. I also assume that before you published your map, you would want it validated against GPS or other means.

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10 Things to Remember When Making the Move from AMs to CSMs

Education Services Group

Harvard Business Review explains the issues that can arise when the two roles are confused: “[CSMs] straddle the gap between service and sales, between company interest and customer interest, and between product expertise and customer insight. 5 things to remember for your customers. Change is hard (in a different way).

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10+ Years Later: How Customer Experience Has Shaped The Banking Industry

Qualtrics

In the decade since the financial crisis brought widespread attention to how the banking industry treated its customers, many banks have made customer experience (CX) transformation a strategic priority. Within banking, we looked at 5,500 consumers who evaluated their experiences with 15 large banks.

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2021 Survey: The State of Journey Management & CX Measurement

Pointillist

As we figure out what comes next in 2021 and beyond, one thing is certain: enterprises must advance their approaches, strategies and tactics to better understand customer behavior and deliver the experiences their customers demand. High Performers Align Their Organization Around Journeys. In fact, high performers are: 1.6