CEM Leadership Online Experience Sports 
Beyond Philosophy
OCTOBER 3, 2014
“If you don’t get all the right things right; the front door reception, the online experience, the process and procedures, the music, the lighting, the smell or whatever…if you don’t get these things right, then what chance has the person who is serving the coffee got to deliver a great experience?”
Beyond Philosophy
JUNE 4, 2015
If you are separating the online channel from the brick and mortar channel, or the mobile online experience from the mobile app, you are missing the advantage of having a consistent experience. DICK’S Sporting Goods use technology to their advantage. Meld the Worlds. According to an article on Inc.,
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