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The Ultimate Chief Customer Officer (CCO) Job Description

Gainsight

The Chief Customer Officer (CCO) role is crucial for virtually every SaaS company. Hiring one moves Customer Success (CS) from a function to a company-wide strategy, offering a customer voice in the boardroom and a peer to your Sales and Product leaders. Bob Stoneking, and Vineet Puri.

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Four customer engagement strategies for SaaS companies

ChurnZero

When you have only a handful of customers, your sales team, product team, customer support team—and even executives—can join forces to keep them happy. As you grow your customer base, you must also dedicate resources to Customer Success. A successful subscription model depends on retention.

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Top 4 Metrics Chief Customer Officers (CCOs) Must Know

ChurnZero

Do you know what Customer Success metrics race through a Chief Customer Officer’s (CCO’s) mind all day long? With a dizzying number of SaaS metrics—from acquisition costs and account expansion to customer churn and satisfaction—all vying for headspace, CCOs must focus on the measurements that really matter.

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Who Should Be Accountable for Customer Feedback Loops?

Kayako

For example, when I worked at Payfirma, the customer support team was put in charge of reducing churn. I remember protesting strongly: sales are selling to the wrong people, the product has missing features, marketing isn’t giving us customer success content! Sunan Spriggs, the Chief Customer Officer, calmly replied, “Exactly.

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How to set baseline SaaS onboarding metrics

ChurnZero

It requires a genuine understanding of your customer cohorts and their goals, perceptions, and needs. To share how to choose, track, and act on effective onboarding metrics, ChurnZero Customer Success Enablement Team Lead Bree Pecci joined CSM Practice for a drill-down into customer-centric onboarding. Irit: Hi everyone.

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7 Key C-Suite Roles in a Truly Customer-Centric Executive Team?

SmartKarrot

The customer has more power than before and multiple options at their fingertips. Deloitte estimates that by 2027 half of the listed 500 firms will be replaced if they do not adapt to the digital processes and customer success. Steve Jobs once advised to get closer to customers. Like what you are reading?

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7 Key C-Suite Roles in a Truly Customer-Centric Executive Team?

SmartKarrot

The customer has more power than before and multiple options at their fingertips. Deloitte estimates that by 2027 half of the listed 500 firms will be replaced if they do not adapt to the digital processes and customer success. Steve Jobs once advised to get closer to customers. Like what you are reading?