article thumbnail

The Ultimate Chief Customer Officer (CCO) Job Description

Gainsight

The Chief Customer Officer (CCO) role is crucial for virtually every SaaS company. Hiring one moves Customer Success (CS) from a function to a company-wide strategy, offering a customer voice in the boardroom and a peer to your Sales and Product leaders.

article thumbnail

Wootric-Freshdesk Integration Helps Improve Customer Support

Wootric

The integration between Wootric and Freshworks’ omnichannel helpdesk, Freshdesk, enables businesses to immediately trigger a personalized Wootric microsurvey upon the closure of a customer support case or other event captured in Freshdesk. This customization boosts response rates and improves the quality of the feedback received. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Four customer engagement strategies for SaaS companies

ChurnZero

For example, a customer with a software license utilization of 90% or more suggests that company-wide engagement is solid. In defining what customer engagement is, it’s also important to describe what it is not. Customer engagement is not the same thing as customer satisfaction. NPS indicates customer loyalty.

article thumbnail

Top 4 Metrics Chief Customer Officers (CCOs) Must Know

ChurnZero

Definition: Net Promoter Score® (NPS) is a customer satisfaction benchmark that measures how likely your customers are to recommend you to a friend or colleague. Fighting Churn is a newsletter of inspiration, ideas and news on customer success, churn, renewal and other stuff and is curated by ChurnZero.

article thumbnail

Learning to Adapt in an Ever Changing Market With Nate Brown

Kustomer

That ease of business score becomes more essential there because of that is what is a better depicter of customer loyalty. It’s about customer loyalty. So when you get to support, a traditional customer service environment, you can look at some of those KPIs around customer effort score.

article thumbnail

Who Should Be Accountable for Customer Feedback Loops?

Kayako

I remember protesting strongly: sales are selling to the wrong people, the product has missing features, marketing isn’t giving us customer success content! Sunan Spriggs, the Chief Customer Officer, calmly replied, “Exactly. satisfaction of feedback request cases (tag cases with “feedback” to track). #

article thumbnail

We Asked 30 CX Influencers if They Would Recommend the Net Promoter System

Lumoa

I'm also concerned about a) it's a poor diagnostic, b) it turns a customer's story into a number, and c) that the arguments for Customer Effort Score also have merit. Sue Duris Customer Experience and Digital Marketing Consultant. Thomas Laursen Chief Consultant at Customer Agency, NPS Certified Associate.

NPS 135