Top 4 Metrics Chief Customer Officers (CCOs) Must Know
ChurnZero
MAY 29, 2020
Why it matters: Your ratio of CLTV to customer acquisition cost (CAC) tells you how profitable a customer will be over their lifetime compared against the marketing and sales costs spent to acquire them. It’s used to forecast the financial sustainability and trajectory of SaaS businesses, and therefore their valuation.
Let's personalize your content