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Top 4 Metrics Chief Customer Officers (CCOs) Must Know

ChurnZero

Why it matters: Your ratio of CLTV to customer acquisition cost (CAC) tells you how profitable a customer will be over their lifetime compared against the marketing and sales costs spent to acquire them. It’s used to forecast the financial sustainability and trajectory of SaaS businesses, and therefore their valuation.

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Wootric ranks #1 in ROI in Experience Management | G2 Grid Report for Fall 2020

Wootric

Notably, Wootric, which seeks to drive business outcomes from customer experience efforts, has the fastest payback in the category. Experience management platforms help businesses bridge the gap between the experiences they believe they are delivering to customers and the experiences customers are actually receiving.

ROI 52
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We Asked 30 CX Influencers if They Would Recommend the Net Promoter System

Lumoa

I’d love to specify from the very beginning, we focus on the Net Promoter System , not only on the Net Promoter Score ( that actually changes a lot ). Before we dive deeper, here’s a detailed guide to how to improve your customer experience with NPS (and here is a quick summary of what NPS is and isn’t ).

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7 Key C-Suite Roles in a Truly Customer-Centric Executive Team?

SmartKarrot

The entire C-suite is responsible for the customer. The C-suite needs to exude customer centricity with the CEO at the helm of affairs. CCO (Chief Customer Officer) – Leading the customer grievances to the top management. The leader adapts the company with the customer in mind.

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7 Key C-Suite Roles in a Truly Customer-Centric Executive Team?

SmartKarrot

The entire C-suite is responsible for the customer. The C-suite needs to exude customer centricity with the CEO at the helm of affairs. CCO (Chief Customer Officer) – Leading the customer grievances to the top management. The leader adapts the company with the customer in mind.