Competitive Advantage Customer Base Effort Score Rewards Programs 
SurveySensum
JULY 11, 2023
Here’s how you can do it – Collect relevant customer data to understand their preferences and needs. Segment your customer base based on common characteristics or behaviors. Use customer persona to deliver personalized recommendations and offers. Here’s how Starbucks does it with – Starbucks Rewards.
Qualtrics
DECEMBER 20, 2018
Competitive benchmarking – Illuminates the strengths and weaknesses of your brand and each of your competitors. Survey your customers and customers from each of your top competitors to identify (or solidify) your competitive advantages. Customer research insights fuel growth.
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