SurveySensum

JULY 11, 2023

Here’s how you can do it – Collect relevant customer data to understand their preferences and needs. Segment your customer base based on common characteristics or behaviors. Use customer persona to deliver personalized recommendations and offers. Here’s how Starbucks does it with – Starbucks Rewards.

Brands 83

Brands Customer Experience Rewards Programs Touchpoint 83

Totango

MAY 6, 2021

For example, you can track how well new customers are progressing through the onboarding process, identify customers who are struggling and proactively reach out to assist them through automated messages or live support. Customer Satisfaction Score (CSAT) tracking. Customer effort score (CES) tracking.

Customer Retention 74

Customer Retention Net Promoter Score Customer Journey Reference 74

Qualtrics

DECEMBER 20, 2018

Send your customers an NPS survey after every support interaction or at the conclusion of other major customer touchpoints like implementation sign-off. Customer effort score – Customer Effort Score (CES) is an industry benchmark that measures the amount of effort a customer exerts to get his issue resolved.

Customer Experience 30

Customer Experience Rewards Programs NPS Effort Score 30

delighted

DECEMBER 10, 2019

In that case, showing the opportunity for financial return with 3rd-party statistics like the ones below can help stakeholders see the potential of a CX program: Retail customers who are promoters spend 3.5-4x Rewards programs with strong NPS incite customers to spend 2.2x Group customers based on their CX score.

ROI 40

ROI Measurement Customer Experience Metrics 40