SurveySensum

JULY 11, 2023

Here’s how you can do it – Collect relevant customer data to understand their preferences and needs. Segment your customer base based on common characteristics or behaviors. Use customer persona to deliver personalized recommendations and offers. Here’s how Starbucks does it with – Starbucks Rewards.

Brands 83

Brands Customer Experience Rewards Programs Touchpoint 83

Totango

MAY 6, 2021

What is customer retention ? We’ll discuss what customer retention means as a concept, as a strategy and as a metric. And we’ll offer an eight-step path to increasing customer retention by following best practices and leveraging the power of automation. What Is Customer Retention?

Customer Retention 74

Customer Retention Net Promoter Score Customer Journey Reference 74

delighted

DECEMBER 10, 2019

Brands managing customer experience across web, in-store, and other omnichannel approaches have higher NPS scores and their customers tend to spend 1.8-2x Rewards programs with strong NPS incite customers to spend 2.2x Increasing customer retention rates by 5% increases profits anywhere from 25% to 95%.

ROI 40

ROI Measurement Customer Experience Metrics 40