Beyond Philosophy

AUGUST 13, 2020

There is a significant connection between successful Customer Experiences and the amount of effort they require from customers. We discussed this idea of Customer Effort in a recent podcast, and its related measurement, the Customer Effort Score. . So, What is Customer Effort and a Customer Effort Score?

Effort Score 182

Effort Score Net Promoter Score Government Document 182

Playvox

JANUARY 24, 2022

Delivering exceptional customer experiences is the new competitive advantage. But it’s even more important to do so when the interaction has the potential for heightened emotions, such as receiving financial advice or making an insurance claim. Here the stakes are high.

Contact Center 88

Contact Center Measurement Customer Experience Net Promoter Score 88

Confirmit

SEPTEMBER 24, 2018

For example, you should be able to display a client’s NPS® score in the account record of your CRM application, and you should be able to design your CX survey in your CEM solution so it goes to the right clients, based on revenue figures from your CRM data. Typical CEM software metrics include the following: NPS Score.

CEM 40

CEM Multi-Channel Net Promoter Score Insurance 40

Confirmit

SEPTEMBER 24, 2018

For example, you should be able to display a client’s NPS® score in the account record of your CRM application, and you should be able to design your CX survey in your CEM solution so it goes to the right clients, based on revenue figures from your CRM data. Typical CEM software metrics include the following: NPS Score.

CEM 40

CEM Multi-Channel Net Promoter Score Insurance 40

Lumoa

APRIL 24, 2018

I'm also concerned about a) it's a poor diagnostic, b) it turns a customer's story into a number, and c) that the arguments for Customer Effort Score also have merit. Obtaining a score is less important though. Knowing the “why” behind the number and how to use it to gain a competitive advantage is another.

NPS 135

NPS Net Promoter Score Metrics Effort Score 135

Experience Matters

APRIL 7, 2015

With the power to listen to the Voice of the Customer, integrate it with business data to generate powerful insight, and take action, we deliver effective business change and create a competitive advantage for clients. I would say that’s happening minute by minute in the organization.” – North American Insurance Provider.

2015 97

2015 Multi-Channel 2014 CEM 97