article thumbnail

Customer Satisfaction Best Practices: Insights for Marketing Experts

SurveySensum

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? And guess what?

article thumbnail

What Is Brand Perception, How to Measure It & 4 Examples

BirdEye

Positive brand perception provides several benefits, such as creating brand advocates, providing a competitive advantage, allowing premium pricing , attracting good talent, etc. This involves tracking specific metrics or conducting regular surveys to assess shifts in customer attitudes. People have a lot of options.